Meta Expands 'Your Algorithm' Feed Controls From Instagram to Facebook

Meta is bringing its Your Algorithm feature to Facebook, giving users a direct way to add and manage the topics that appear in their main feed and in Facebook Reels. The tool, which previously launched on Instagram, marks the company's latest attempt to hand users more say over what the recommendation system shows them. Instead of relying only on passive signals like watch time or likes, people can now tell Facebook outright what they want more or less of.

The mechanics are deliberately simple. Inside Your Algorithm, users mark a topic as "interested" or "not interested," and Meta says the feed responds right away after those updates. That is a faster loop than the older model of tweaking rankings behind the scenes and waiting for engagement data to catch up. The feature covers both the standard feed and Reels, so short video recommendations get the same treatment as posts.

The move lands as regulators and researchers keep pressing Meta and other platforms over how opaque recommendation systems shape what billions of people see. Giving users a visible control panel is one way to answer that criticism without publishing the ranking models themselves. It also gives Meta a story it can point to when lawmakers ask what choices users actually have over algorithmic curation.

For Meta, the business case is not purely altruistic. A feed that users feel they control may reduce the churn that comes when people decide the algorithm is serving them junk. If explicit topic signals improve satisfaction, they could also improve the engagement metrics that underpin advertising. The company has not said whether the Facebook rollout will follow the same staged pattern as the Instagram launch or whether it will arrive for all users at once.

The feature does not expose how recommendations are generated, and it does not let users swap out the underlying model. It adds a layer of explicit preference on top of the existing ranking system, which means the effect depends on how heavily Facebook weights those signals against behavioral data. Meta's claim that changes take hold immediately is the part worth verifying once the tool reaches a broad set of accounts.

What to watch next is whether Meta publishes any data on how many users touch Your Algorithm and whether their feeds measurably change. The company also has not detailed the full topic taxonomy or how granular the controls get. If the Facebook version follows Instagram's path, expect a gradual expansion and more detail on how the signals feed back into ranking.